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Dynamic vs. Static Websites

Every day, companies fall behind and lose credibility as masses of vital information becomes lost in their “things to update on the website” pile. With their intricate structures and complex coding, static sites turn critical updates into grueling, sometimes impossible tasks that typically rely on the availability of a third-party to keep the site current.

As a result, timely information becomes “old news” and often fails to ever reach its target Web audience. Fortunately, dynamic websites provide companies with little or no technological experience the simple tools for quick site updates without the services of professionals

What’s a static site?

The first generation of website designs, static sites require a knowledge of programming software and hardware for their creation and continual maintenance, usually by a design firm or other professional with HTML, Javascript and other Web technology expertise. Simply put, you need a professional to not only create your site, but also to keep it up to date. Static sites work well for companies who need a few basic Web pages of simple content, whose site rarely or never requires updates, and whose business requires no e-commerce.

What’s a dynamic site?

The evolution of website design, dynamic sites provide the latest site content to viewers each time they visit or refresh the site. How is this done? All information (images, graphics, copy, links, etc.) is stored in a database, which is called upon to the create each site page on-the-fly, or “dynamically,” every time a visitor comes to or refreshes the site. When a visitor views a page in your site, the database is contacted to serve up your site’s latest content.

You may update your site in real-time from any Internet enabled computer via the Content Management System.

Because of their structure, these sites allow for constant, immediate site updates, as frequently as required by the business. Allowing companies to independently manage and update site information from any Internet enabled computer, dynamic sites give businesses maximum control.

Static Sites: PROS

  • Lower development and hosting costs to start
  • Shorter development times
  • Good for less intricate sites that require little or no updates

Static Sites: CONS

  • Expensive, time-consuming updates, relying on third-party or professional assistance
  • Businesses retain little or no site content control
  • Site management requires specific programs, hardware and/or software
  • HTML knowledge is typically required
  • Poor e-commerce capability
  • Browser compatibility issues increase visitor difficulties with site
  • Complex site organization presents difficult global site updates

Dynamic Sites: PROS

  • Businesses retain maximum control over their sites with online site management
  • Instant site content updates provides visitors the most current information immediately
  • Superior e-commerce capabilities
  • Fewer “physical” pages on the server
  • Browser capability issues can be eliminated
  • More available options:
    • Content archiving holds content safely out of view
    • Content tailoring serves appropriate information to specific visitors
    • Data collection harvests specific information from visitors for future use
  • Excellent for complex site architecture and/or larger sites

Dynamic Sites: CONS

  • Higher initial development and hosting costs than with static sites
  • Lengthier production and development time


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